Of all the solutions Girraphic offers, our Virtual Admersive Advertising is the most robust and comprehensive. Utilising the suite of virtual tracking solutions at our disposal we have developed multiple ways to help our clients use their live events as platforms for graphic advertising integrations without the expense and hassle of creating physical signage at the venue or sporting arena. Creating the signage virtually allows for multi-region sponsorship with separate advertising for different markets. It also means sponsorship can be sold in time slots for example; changing the sponsor logos per quarter, half or race. Our Admersive Advertising can be applied to virtually any sporting, broadcast or live event. We are very proud to have developed integrations for V8 Supercars, UFC, NFL Network, Fox Sports NRL, Channel Nine Cricket, Network Ten Sochi Olympics, SABC Rugby World Cup & The World Game on SBS among many others.
Using the real-time VizRT Virtual Studio & Engine with a tracking technology enables us to overlay these sponsor integrations as either a Chroma-keyed or Augmented virtual element. Allow us explain the difference between the two.
Chromakeying a sponsor logo onto a field or pitch allows players, cars and other objects to move over the top of the signage creating a realistic visual of the sponsorship being part of or painted onto the ground. This is a cheaper more flexible option to the traditional sponsorship painted advertisements and gives the advertising more flexibility to reposition and adjust the advert once the final framing for the virtual camera is brought to the attention of the production and sales teams.
Augmented sponsorships allow the 3D overlay of billboard type graphics that can float over the top of the vision appearing as if they are physically closer to the camera than the vision in the camera. This means that any vision from the camera will appear underneath the advertisement. We keep these types of advertisements in areas where they will not be intersected with by the competing players, drivers or spectators.
Both of these solutions allow the advertisements or billboards to be held in place regardless of camera pan, tilt, zoom, roll or dolly movements. Depending on the choice of tracking solution varying movements can be achieved. The two types of virtual tracking we offer are image based and mechanical based. Both of which allow the placement of signage and graphics anywhere in the venue. The image based solution is also capable of being applied downstream.
Image-based tracking is made possible by software that is able to interpret the pictures from a camera and determine its position in space relative to markers in the environment. This enables it to place graphic advertisements in this environment and then move around them while keeping them locked in place. The software is constantly searching for new high contrast points to add to its base of reference. The biggest positive to the image based system is the freedom and range of motion that is achievable.
Ncam comes from a UK based company that got into the virtual tracking industry with its work on features films like Avengers and has recently burst onto the broadcast scene. The Ncam system tracks by constantly looking for more visual reference points to use as it moves with the camera and utilising these points it builds a cloud that is continually adapting to the environment. This feature enables it to be extremely versatile in the range of movement it can achieve thus enabling it to be attached to cameras with a wide range of movement like SpiderCam. We use this system for the wow-factor sponsors who want to be attached to something that visually stands out in a way the audience will undoubtedly notice.
Mechanical tracking works by using data that is sent from the camera lens and encoders on the tracking head or pan & tilt motors of a crane to identify its position in space so that the graphic adverts can be positioned and remain in place. We measure the position in space of the advertising elements with laser range finders after we have calibrated the lens and this ensures pin point accuracy for placement in distance. Once a lens is mapped and calibrated and the camera in the VizRT Graphics Software is lined up and mimicing the movements of the physical camera the overlays are incredibly stable and locked down even with high speed pans and tilts. The end result is an incredibly stable, realistic virtual advertisement.
Stype is an incredibly solid tracking solution developed by our tech partners in Croatia. This system replaces the pan & tilt motors on a basic Stanton Jimmy Jib Crane or a TechnoDolly. Along with the virtual motors there is a control system that mounts to the end of the crane beside the pan, tilt and zoom control handles. This device feeds encoded tracking data from the motors out to the VizRT graphics system as well as offering another very cool function. In the control box you can setup visual reference points that can be programmed to automatically lock the head to track a certain location. Once they are set you can simply move the crane on a dolly shot and press one of ten preset points to make the camera look at advertisements that are placed in different positions around a venue or studio. This is a very handy tool for camera operators while trying to find overlayed elements as they execute their shots.
The Spidercam® SC250 Field is the first choice in cable suspended aerial camera systems for large arenas, stadiums or event halls. It can be operated both indoors and outdoors and produces close-ups, as well as a bird’s eye views of any action. Very recently Spidercam’s incredible technology team have been developing the systems ability to record and feed back mechanical tracking data allowing the system to be interfaced with a Virtual Graphics application. The results speak for themselves as this system showcases some of the greatest advancements in the virtual broadcast market that we have seen to date.
We have a scalable fleet of virtual pan & tilt heads from our tech partners Shotoku from Japan. These pan & tilt heads different from a normal camera head in the respect they have a breakout box that sends encoded data about the cameras pan, tilt and zoom out to our VizRT virtual kits much like the StypeGrip. These camera heads are handmade, very sturdy and reliable. Perfect for multi-camera integrations like our work for the V8 Supercars who sometimes scale up to 4 Virtual cameras on a single event.
The ability to provide separate advertising for different local regions & international feeds is an amazing tool for a network's sales team. By simply adding another graphics kit to the tracking solution we can generate separate advertising while utilizing the same camera and a single tracking solution. Whether it is multi-region or an event with multiple network broadcasters everyone has the capability to generate their own revenue streams and sell to various advertising clients.
It's pretty simple..the tracking data from the camera/tracking solution is fed into multiple Virtual VizRT Graphics kits simultaneously and each real-time graphic renderer has its own set of sponsor logos positioned in the same space. The camera operators frame up their shots and each sponsor gets the same exposure per regional package purchased from your sales team.
With multi region setups we offer vast discounts as the work load does not rise dramatically, it is basically just another system rental fee. Even without adding additional systems the rotating advertisement is always a possibility with a single system if the sponsorships are sold as time-based per half, quarter, period, race, day, etc. The end result is a much more flexible solution for your sales team to sell into both large and small sponsor budgets.
When dealing directly with a sporting body for the integration of Virtual Admersive Advertisement the Girraphic solution stands out incredibly in the ability to integrate stats data into the end product. While multi-region sales and network specific advertisements are possible it is also feasible to integrate a data stream to do statistical analysis while maintaining the sales flexibility.
For example a sporting body can utilise the virtual advertising directly selling the ad space back to multiple broadcasting networks so that they can implement their own direct sales advertisements into the coverage. On top of that they can offer, at a fee, their own statistical graphics to all broadcasters utilising the ability of our VizRT graphic systems to accept all forms of data streams and convert these to either Chroma-keyed or Augmented sponsored or unsponsored virtual graphic. With this capability a sporting body has a tangible product they can offer to their broadcasting networks as a value addition or extra feature at a cost or a value addition.
Viz Engine is one of today’s most powerful rendering engines and real-time compositors of graphics and video. It renders animated 3D scenes in real-time, producing high-end animations in HD, 4K and beyond. Viz Engine functions as a standalone video server as well as the graphics and video compositing platform for Vizrt products such as Viz Virtual Studio. The Viz Engine also allows customers to integrate their own proprietary control software with ease. A powerful scripting language supports easy manipulation of graphics objects, as well as the creation of user-specific plug-ins. This coupled with the ability to integrate various data streams and telemetry data makes our virtual advertising products capable of much more than simple logo placements. This is where we really seperate ourselves from the competitors in the Virtual Advertising marketplace.